Struggling to Convert? Here’s What Your Sales Page is Missing
Black Friday can be a goldmine for businesses — but only if your strategy (and copy) is up to scratch. Recently, I helped a client transform their lifeless sales page into a revenue-driving machine. Here’s how we turned things around and how you can avoid common mistakes that could be holding your business back.
The Situation 🕒
My client, a veteran yoga instructor, was launching their flagship course for Black Friday. They had the product. They had the strategy. But when I reviewed their sales page, I knew we had a problem:
It wasn’t good. 😬
Here’s what was wrong:
A generic headline that didn’t grab attention.
No compelling lead to hook readers.
No story to build trust or connection.
Poor product presentation — the benefits weren’t clear.
No price anchoring to make the offer irresistible.
A lack of clarity and differentiation — it blended into the crowd.
The Fix 🔧
We only had 60 minutes to make changes, so I focused on quick, high-impact tweaks:
Crafted a headline that sparks curiosity.
Added a clear lead to draw readers in immediately.
Wove in a story to create emotional resonance.
Highlighted key benefits instead of just listing features.
Introduced price anchoring to make the value undeniable.
Simplified the message to enhance clarity and focus.
The result?
Five-figure revenue in just one launch. 💰
Why Bad Copy Kills Good Products 💔
Think of your sales page as traffic lights on a busy road. If they’re broken, no one’s moving.
Here’s why:
People are skeptical. They’ve seen 208 ads per hour (yes, per hour!) and are desensitized to generic pitches.
Unclear or vague messaging won’t cut through the noise.
Your copy is your salesperson — it’s the difference between people taking action or scrolling away.
As David Ogilvy famously said, “Never write an advertisement you wouldn’t want your own family to read.”
...or to put it in Leo Burnett's words, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
The Takeaway 💡
Good copy is the backbone of a thriving online business. It:
✅ Builds trust with your audience.
✅ Differentiates your product in a crowded market.
✅ Motivates people to take action.
Remember: Information alone doesn’t create impact. Compelling copy does.
What About You? 🤔
Are you sure your copy isn’t holding you back? Drop a comment below or DM me for a quick review. Let’s make sure your next launch thrives instead of just surviving. 🚀
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