From Avocados to Branding Genius: The Secret to Standing Out

Have you ever bought avocados?

They’re tricky, right? One day, they’re rock hard. You wait patiently, dreaming of creamy avocado toast, only to discover they’ve gone bad. Into the trash they go. 💔

It turns out that even Michelin-starred chefs face the same struggle. Enter Eric Miles, a chef at a two-Michelin-starred restaurant in NYC. When inconsistent avocado quality threatened his $200+ dishes, along came Miguel with a bold claim:

"I sell the best avocados you've ever seen."

Skeptical, the chef decided to give Miguel a chance. The result? Perfect avocados—every time. 🥑✨ Word spread and Miguel became the guy for flawless avocados in New York. Soon, his business, Davocado Guy, dominated the market.

What’s his secret? FOCUS. Miguel could’ve sold other fruits or expanded into meat and dairy. Instead, he chose to be razor-sharp in his offering: perfect avocados, delivered consistently.

And that’s where the magic of branding comes in.

Why Sacrifices Build Strong Brands

Miguel’s story isn’t just about avocados—it’s about the power of saying no. Here’s what he teaches us about sharpening a brand:

1️⃣ Sacrifice the Problems You Solve

Don’t try to be everything to everyone. Businesses that focus on solving one problem become synonymous with excellence.

⚡ Example: A lawyer specializing in real estate law for 15 years is more credible than one claiming expertise in every legal field.

Ask yourself: What products or services can I drop to become the go-to expert in one area?

2️⃣ Sacrifice the Customers You Target

In its early days, Salesforce didn’t chase big enterprises or every department in SMEs. They focused solely on sales teams in small and medium businesses - and dominated that niche.

🎯 Narrowing your audience helps you create tailored solutions that resonate deeply.

Ask yourself: Which customer segments can I let go to serve one group exceptionally well?

3️⃣ Sacrifice the Messages You Deliver

In today’s noisy world, only sharp, consistent messages stick. If you try to talk about everything, no one remembers anything.

🔑 Example: You’ll think of “Davocado Guy” every time you see an avocado because his message is simple and specific.

Ask yourself: What benefits, features, or brand associations can I eliminate to make my messaging unforgettable?

Why Sacrifice Leads to Success

Sacrifice isn’t easy - it requires courage and discipline. But intentional focus pays off.

🛠 Here’s how to start:

• Identify what you WON’T do.

• Define the customers you WON’T target.

• Choose the messages you WON’T share.

By narrowing your focus, you amplify your impact. Like Miguel, you can build a brand that sticks in people’s minds—and wallets.

Takeaway: Want to Be Memorable? Be Specific.

The next time you see an avocado, you’ll think of Davocado Guy. That’s the power of focus and sacrifice.

So, what can YOU sacrifice today to build a sharper, stronger, more memorable brand?

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